FordDirect VINReal Campaign
A range of graphics to announce FordDirect’s new product, VINReal. VINReal would give dealers the ability to showcase their vehicles on their lots to show customers exactly what they were purchasing. The best way to showcase this, of course, would be to use images that the dealers would get for their websites.
One Pager
Designed to give a brief introduction to the product by highlighting stats and both standalone and mocked up so the dealer could see the product in action.
Social Graphics
Again, it was important to showcase the product for the dealers in order to relay its true value. This is why I decided to use GIFs for FordDirect's social channels.
Email
Lastly, there was a short email campaign to inform dealers about the product launch and what vehicles they could expect to be ready upon launch.
